January 2010

Gently Introduce the Product

January 31, 2010

Respect your customers, but gently introduce them to a better product: Oskar’s didn’t just bring in its own selection of hand-crafted brews, though; the tap line includes draughts from competitors, such as Left Hand and New Belgium. “We’re all about promoting great beer in general,” Gray said. “Introducing craft beer to the consumer is so [...]

It’s not the platform, but the creative idea

January 30, 2010

‘‘Organisations will start this year to get less obsessed about what site they’re on and focus more on whether the content they’re producing or the interactivity, especially around customer service, is engaging.” (via The Post.ie)

Interesting Quotes on the Apple iPad

January 29, 2010

Those who are worried that the iPad will cut into sales of the iPod Touch or the MacBook are the same people who worried that McDonald’s (MCD) chicken nuggets would cut into hamburger sales. Successful expansion into new categories is always a good thing. Apple did it. They created a new category within the mobile [...]

My Technology Prediction for 2010

January 4, 2010

This is the time of year when everyone gives their predictions for the upcoming year. I usually shy away from this for the simple reason that if I could accurately predict anything I’d be much wealthier. That said, there is one trend that I believe will truly take shape in 2010 the way it has [...]