Adapt to Your Customers

Tom Preston-Werner, founder of Github, on adapting to your customers and their requests:

And that’s the secret. Don’t give your customers what they ask for; give them what they want.

via Ten Lessons from GitHub’s First Year

Tom is currently a developer advocate and offering manager with IBM Watson. A serial entrepreneur, he's been the founder of numerous startups including Investify and StatsMix, a Techstars alumni company. Tom lives outside Boulder, Colorado and in his free time he's an avid rock climber, skier, and trail runner.

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