Marketing
Corporate Twitter usage for marketing
I’ve praised Twitter many times already, but we’re starting to see more companies use the service effectively for marketing and customer support.
Silicon Alley Insider posts a list of the top corporate Twitters worth following. At the top of their list are @comcastcares, @zappos, @jetblue, and @southwestair
While many bloggers have praised Comcast for its use of [...]
Popularity: 11% [?]
Changing the name of your company
Pat Matthews writes about changing the name of Webmail.us to Mailtrust:
“The first challenge in the naming process was coming to the realization that we needed to change our name. Even though we knew our name was flawed, we spent a lot of time, money, and energy building our brand over the years. And all things [...]
Popularity: 27% [?]
Don’t send me calendars when all I want is respect
I was doing some cleanup around the house this weekend and finally got around to a large pile of junk mail sitting on the counter (you know you have one too). One of the items sitting there was a set of calendars and a form letter from the sales agent of the builder of my [...]
Popularity: 29% [?]
Customer experience in retail
I read that Circuit City, despite its troubles, was continuing its multi-quarter turnaround plan.
Here’s my free advice to Circuit City - copy Best Buy. Yes, it’s quite simple advice. Just hang out at your local Best Buy (Circuit City management you may have noticed they’re everywhere now) and start taking notes.
The last time I ventured [...]
Popularity: 27% [?]
Using Web 2.0 technologies for marketing podcast
Last month I participated in a podcast with Tom Myer of Triple Dog Dare Media and Myles Bristowe of VividContext on leveraging Web 2.0 concepts in marketing programs.
We had a lively discussion that covered a full range of topics including the benefits and potential pitfalls of using RSS, blogs, social networks, and other buzzwords [...]
Popularity: 3% [?]
Pricing web applications and services
One of the toughest marketing issues for any business, let alone a company providing web services, is pricing. I recently found a link on Brian Oberkirch’s blog to On Pricing, a site describing itself as “an ongoing discussion of web app pricing strategies.”
Using Tumblr, a popular tumblelog service (I use Tumblr as well here), On [...]
Popularity: 11% [?]
The Perils of Consumer Inertia
I want to watch my favorite NFL team, the Pittsburgh Steelers, every week. It’s really that simple. Not living in Western Pennsylvania anymore, the only way to guarantee this is to have DirecTV as my service provider.
Currently, I have Comcast digital cable. The service isn’t very good, just like all the other cable companies. So, [...]
Popularity: 4% [?]
Web usability key for online marketing success even in eLearning
I started doing some preparations today for the strategic marketing class I teach at Virginia Tech. The fall semester is almost here, so I figured it’s about time to make sure the online access and listserv were ready.
Sadly, I dread this small task because I have to interface with Blackboard. Despite (or maybe because of) [...]
Popularity: 9% [?]
Web analytics services and Performancing’s mistake
Center Networks has a great overview of the available options for web analytics. I’ve tried many of these services, but each of them have been lacking in some way. The following services are briefly covered: Clicky, eXTReMe Tracking, Google Analytics, Mint, and Quantcast.
One service I tried recently that wasn’t mentioned was Performancing Metrics which has [...]
Popularity: 9% [?]
iPhone launch hype, the day after
I wasn’t planning on purchasing an iPhone (primarily because I’m on T-Mobile), but I’ve been watching the hype and subsequent launch with great interest. I love smartphones and tend to buy a new one every six months or so. Partly because of new features I *need* and the rest is I just love playing with [...]
Popularity: 9% [?]
