How Social Media Really Works

by Tom Markiewicz on April 5, 2009

Great thoughts on building your products from A Whole Lotta Nothing:

So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need “social media marketing” after all.

(via Daring Fireball)

 

  • I agree. Before you start promoting your product/website/whatever make sure it's worth promoting. Once people visit your site and won't like it (because it's not finished) they probably won't come back later when it's a lot better.
  • Yeah, people who try to promote their own products before even developing it properly are just laughable. I mean come on - try working a bit more on the thing you're trying to sell.
  • Haha that's so true! But I guess for many people it's easier to spend money on marketing than on development of the actual product.
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