Tom Markiewicz

Thoughts on technology, marketing and entrepreneurship.

iPhone launch hype, the day after

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I wasn’t planning on purchasing an iPhone (primarily because I’m on T-Mobile), but I’ve been watching the hype and subsequent launch with great interest. I love smartphones and tend to buy a new one every six months or so. Partly because of new features I *need* and the rest is I just love playing with the newest gadgets (much to my wife’s dismay).

I’ve been waiting for years for mobile content development to really take off, but there has yet to be a compelling reason for developers to make a big push into the mobile web. Yes, we have billions of people using SMS, but there’re not surfing the web on their phones. With Apple’s marketing muscle, I have hope we may be moving closer to a turning point.

After yesterday’s iPhone launch, I was excited to start reading some of the initial feedback this morning. Of course I started with my Twitter friends. Here’s the summary: some like Steve Rubel are complaining they now have an iBrick due to activation issues while others like Scoble are praising the iPhone as the second coming.

It appears that those who were actually able to activate their iPhone absolutely love the device. Prior to Friday’s launch, all the concerns were on the phone’s technology (potential issues with touch screen typing) and the speed of AT&T’s network. In reality, the biggest issue is just getting the phones activated so purchasers can start using them.

It will be interesting to see over the coming days where the fault for this lies. Was it AT&T not being prepared for the onslaught of new iPhone customer activations? Or was it Apple for forcing iPhone activations through the recently updated iTunes?

If you purchased an iPhone, I’d love to hear your initial thoughts.

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Written by Tom Markiewicz

June 30th, 2007 at 10:43 am

Posted in Apple, Marketing, Wireless

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