Matt Mullenweg on Shipping Your Product

November 27, 2010

WordPress founder and TechStars mentor Matt Mullenweg on shipping your product:

Usage is like oxygen for ideas. You can never fully anticipate how an audience is going to react to something you’ve created until it’s out there.

By shipping early and often you have the unique competitive advantage of hearing from real people what they think of your work, which in best case helps you anticipate market direction, and in worst case gives you a few people rooting for you that you can email when your team pivots to a new idea. Nothing can recreate the crucible of real usage.

This is also part of a chapter in the book Do More Faster.

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  • Masoom

    reading that you had succeeded in hilpeng to purchase more than 3000 acres of land for the rangutan, made me cry. i have been to sepilok, visited the orangutan each day for a week and have been across borneo witnessing the land given over to the palm oil. it was a depressing sight but we must remember that australia also, has done such devastation to our rainforest areas, in the past.i have to get a painting done for you to have inspired much were the acres of land, each?

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    I feel so much happier now I understand all this. Thanks!

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    At last! Someone with the insight to solve the problem!

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