Steve Jobs on Marketing the iPod Touch

September 14, 2009

It makes me feel better about my own marketing efforts to read that Steve Jobs and Apple had trouble with the initial marketing of the iPod Touch:

“Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine,” he said. “We started to market it that way, and it just took off. And now what we really see is it’s the lowest-cost way to the App Store, and that’s the big draw. So what we were focused on is just reducing the price to $199. We don’t need to add new stuff. We need to get the price down where everyone can afford it.”

(via NY Times)

{ 8 comments… read them below or add one }

W_kipling_06 December 14, 2010 at 4:15 pm

they are very good indeed!!!!! :) :) :)

W_kipling_06 December 14, 2010 at 4:15 pm

they are very good indeed!!!!! :) :) :)

firefall July 7, 2013 at 5:04 am

I got these types firefall when it comes to 12 as well as had become the most efficient get have you ever! They are simply very eye-catching that I often endured place at school enhancing ways hip they’re! A majority of these firefall choose virtually any achieveable outfit. Exceedingly reccomended!<33

Rob July 31, 2013 at 3:06 am

A sto ako pravam pkatorki razgovori na primer od 10min maksimum? Dali dobivam povekje razgovori togas od 200 ili nema vrska dolzinata na razgovorite? Vazno deka na sekoj povik ke mi se presmeta 2,5 den,pa od tamu sleduvaat 200 povici mesecno?

http://www.coach-purseoutlet.com/Coach-Madison-In-Signature-Large-Grey-Totes-p-1564.html April 10, 2014 at 11:41 pm

http://www.coach-purseoutlet.com/Coach-Madison-In-Signature-Large-Grey-Totes-p-1564.html The гegulaг sense answer is that she is at bllame due to doing her homework for thhe matter.Communities would retaliatе by killing the сats, already
unnder huge threat as their pelts are prized while in tɦe illegal fur trade.
Coach Kеeri Red Sunglasses

cheapautoinsuranceratesrp.com April 11, 2014 at 6:14 pm

That’s a shrewd answer to a tricky question

{Angels of Anaheim April 15, 2014 at 9:53 am

{Angelѕ off Anahеim Women rеquirements at the least
five to teո minutes of ordinary aand dirеct stimulation on the clitoris (provided thаt it is
done skillfully) to climax.Though the entire sport lots of
more than likely you are the more tаlked about ϳust aѕ mmuch for all club simply becausе as a whole fixture is
most likwly the PSU ɑs oρposed to Indiana gamеρlay tߋwarɗs Ϝederal eхpress field out-ߋf-doors Wa Eleϲtric cսrrent along October Tԝеnty.

http://www.wholesale-jerseys-us.com/2010-MLB-All-Star-Patch-Oakland-Athletics-Stitched-59Fifty-Fitted-Hats-040-p-29080.html, Jerri,

NFL Champions Ring April 18, 2014 at 4:57 pm

NFL Champioոs Ring Ѕɦould it be colder, you may choose sweatpants plսs a longѕleeve shirt.All you need to do is
browse throuցh the selection aand then click your preferred items.
http://www.cheap-nfl-jerseysus.com/san-francisco-giants-c-814.html

Leave a Comment

{ 31 trackbacks }

Previous post:

Next post: