SXSW: Cluetrain, 7 years later
This session discussed The Cluetrain Manifesto and what has happened in the 7 years since it was published. Doc Searls, one of the original authors, highlighted the panel. Here are the notes:
- seven years ago, there was a disconnect between what was happing on net and what was being publicized and funded (Doc)
- cluetrain.com published 95 theses in 1999; the book came out in 2000
- Jakob Nielson said they defected from marketing and sided with markets
- the Internet is still about connecting people – this is where the most bandwidth goes (email, chat, etc.)
- sense the passion underneath the language
- is the Internet becoming the product manual these days? When you have a problem, you Google it because someone has already had this problem
- starting to see more collaboration
- Doc says Microsoft is actually a good example of Cluetrain company – radically interesting stuff going on with their 300+ bloggers; Sun another good example with all of their bloggers
- Doc says he doesn’t see how having a lot of bloggers blogging in a company can hurt
- non-profits are doing a great job using blogs – can relate to people with what they care about, able to reach a broader group easier
- predictions for 7 yrs into the future
- appropriation of the living room – RSS video subscriptions into the living room
- gaming – as a basic human trait that goes along with conversation
- the un-bundling of TV
- huge explosion of independent movie and video production
- in the long run, the larger trend is independence – the industrial age is gradually coming to an end
- many more women will be owning and running companies
- we’re defined by how we/companies deal with difficult people not easy people
- we’re writing without editors, so we’re editors for each other
- Doc’s amazed of how many really different conversations are going on in the blogosphere
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