SXSW: Cluetrain, 7 years later

This session discussed The Cluetrain Manifesto and what has happened in the 7 years since it was published. Doc Searls, one of the original authors, highlighted the panel. Here are the notes:

– seven years ago, there was a disconnect between what was happing on net and what was being publicized and funded (Doc)

– published 95 theses in 1999; the book came out in 2000

Jakob Nielson said they defected from marketing and sided with markets

– the Internet is still about connecting people â?? this is where the most bandwidth goes (email, chat, etc.)

– sense the passion underneath the language

– is the Internet becoming the product manual these days? When you have a problem, you Google it because someone has already had this problem

– starting to see more collaboration

– Doc says Microsoft is actually a good example of Cluetrain company â?? radically interesting stuff going on with their 300+ bloggers; Sun another good example with all of their bloggers

– Doc says he doesnâ??t see how having a lot of bloggers blogging in a company can hurt

– non-profits are doing a great job using blogs â?? can relate to people with what they care about, able to reach a broader group easier

– predictions for 7 yrs into the future

  • appropriation of the living room â?? RSS video subscriptions into the living room
  • gaming â?? as a basic human trait that goes along with conversation
  • the un-bundling of TV
  • huge explosion of independent movie and video production
  • in the long run, the larger trend is independence â?? the industrial age is gradually coming to an end
  • many more women will be owning and running companies

– weâ??re defined by how we/companies deal with difficult people not easy people

– weâ??re writing without editors, so weâ??re editors for each other

– Docâ??s amazed of how many really different conversations are going on in the blogosphere

Tom currently works in developer relations for IBM Watson. A serial entrepreneur, he's been the founder of numerous startups including Investify and StatsMix, a Techstars alumni company. Tom lives outside Boulder, Colorado and in his free time he's an avid rock climber, skier, and trail runner.

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