customer development

Adapt to Your Customers

January 17, 2012

Tom Preston-Werner, founder of Github, on adapting to your customers and their requests: And that’s the secret. Don’t give your customers what they ask for; give them what they want. via Ten Lessons from GitHub’s First Year

The Difference Between Winners and Losers

June 13, 2010

From Steve Blank‘s Four Steps to the Epiphany: The difference between winners and losers is simple. Products developed with senior management out in front of customers early and often – win. Products handed off to a sales and marketing organization that has only been tangentially involved in the new Product Development process lose. It’s that [...]