Social Media

It’s not the platform, but the creative idea

January 30, 2010

‘‘Organisations will start this year to get less obsessed about what site they’re on and focus more on whether the content they’re producing or the interactivity, especially around customer service, is engaging.” (via The Post.ie)

How Social Media Really Works

April 5, 2009

Great thoughts on building your products from A Whole Lotta Nothing: So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent [...]